ServiceTitan Pricing: What Actually Moves the Quote

ServiceTitan does not publish a price; its pricing page names three package tiers and says pricing is per technician, with every dollar amount set in a sales call. The quote moves with the package, the add-ons, your technician count, onboarding and the contract terms you negotiate.

Quick answer

Open servicetitan.com/pricing yourself: each of its three tiers has a "Request Pricing" button and no dollar figure (ServiceTitan, checked 2026-10-07). Before any demo, write down your technician count and which Pro add-ons you need (marketing, phones, online booking, dispatch, fleet, pricebook). Ask for the contract term, the onboarding cost and any minimum technician count in writing. Then ask what no tier name tells you: can the system send a finished job's revenue back to the Google or Meta ad the customer clicked?

What does ServiceTitan's own page actually say?

Three tiers, each adding features rather than swapping them: Starter covers dispatching, scheduling, call booking, invoicing and pricebook; Essentials adds mobile estimates and payroll management; The Works adds advanced reporting, commission tracking and customizable memberships (ServiceTitan, checked 2026-10-07). The page states "per-technician pricing" as the unit, its menu lists the Pro add-ons below, and it offers an ROI calculator instead of a number. Nowhere on it is a dollar figure, a contract length or an onboarding fee. A separate Max Package page describes a bundle built around AI agents, also without a price (ServiceTitan, checked 2026-10-07).

Who counts toward that per-technician price is set in the terms of use. A Field User is someone who performs jobs, leads an install crew or has revenue attributed to their work, with Managed Technicians and Managed Installers as the subscription types; office staff are Administrative Users, which a package may include in set quantities at no extra charge. If you agree to a minimum number of subscriptions, you pay for at least that many for the whole term, and removing someone mid-month does not lower that month's bill (ServiceTitan, checked 2026-10-07).

Comparison sites publish per-technician and implementation-fee ranges for ServiceTitan, but none of those figures comes from ServiceTitan's own page, so treat them as estimates to check on your own call.

What are the add-ons, and what does each one do?

ServiceTitan's Pro products page names seven add-ons, and its terms of use treat a Pro product as an additional subscription charged on top of the package (ServiceTitan, checked 2026-10-07):

None of these pages shows a price either; your quote should say which come bundled and which are billed separately.

What should you ask before you accept a number?

Get every answer below in writing before you sign.

What happens to your account if you leave?

Leaving has two costs in ServiceTitan's terms of use. Ending the agreement before its term is over costs a termination fee equal to all remaining payments, the exception being a material breach by ServiceTitan that it does not fix within 30 days of your written notice. After termination, on your request, it will make "commercially reasonable efforts" to export your data in electronic format, service fees may apply, it makes no promise about the export's completeness, and it need not keep the data more than 60 days (ServiceTitan, checked 2026-10-07). Ask for a sample export before you sign, and put a request date on your calendar for the week you give notice.

Can ServiceTitan show you which ads bring paying clients?

ServiceTitan's dynamic call tracking (DNI, dynamic number insertion) shows each website visitor a tracking number that changes with where they saw your ad (ServiceTitan, checked 2026-10-07). It assigns the call's campaign from the UTM parameters in the page address (the tags that name an ad's source), "consistent with how Google Analytics determines web traffic sources" (ServiceTitan, checked 2026-10-07). ServiceTitan accounts in Canada must use Manual DNI, where you decide how many tracking numbers to add instead of the system adding them as traffic grows (ServiceTitan, checked 2026-10-07).

For a Google Ads click, ServiceTitan stores the caller's gclid (the click ID Google attaches to the link), sends a conversion to Google Ads once the job is booked, and then "final invoiced revenue flows back to Google Ads as the actual conversion value" (ServiceTitan, checked 2026-10-07). Its help center points anyone who wants this to Marketing Pro Ads and says the integration is not complete until Google Analytics and DNI are also set up (ServiceTitan, checked 2026-10-07); its Max article lists the integration as part of Marketing that comes with a Max subscription.

Meta Ads get a parallel path: Marketing Pro Ads reads the UTM parameters to assign calls and jobs to a Meta campaign, captures the Facebook Click ID (FBCLID), and uses that ID to send bookings and job completions back to Meta Ads as conversion events; DNI is required for both (ServiceTitan, checked 2026-10-07). The same page notes that Meta only credits a conversion to a campaign if the booking happens within seven days of the click, and that Meta has to match the customer to a Meta user profile by email, phone number or the click ID before the conversion shows up in its own reports.

Without the click ID that DNI captures, ServiceTitan can tell you which campaign a call came from, but Google and Meta never learn which of their clicks became paid jobs. With it, the loop closes at invoiced revenue, not just a booked call, so the ad platform can favor the searches and audiences that produce paying customers. It is the same reasoning behind sending booked or paid outcomes from a CRM back to Google Ads for any business, and that upload is the part of my own work history that applies here; I have never set up ServiceTitan itself for a client.

Two quotes, one shop: how does the math change over a year?

Illustrative: all figures here are invented for a made-up 8-technician HVAC and plumbing shop weighing two quotes for the same tier; none comes from a ServiceTitan quote or a client.

Formula: year-one total = (monthly total × 12) + onboarding. On these made-up numbers, Quote B, with the higher per-technician price, costs $420 less in year one once Quote A's separate add-ons are counted. Run the same two columns on your own quotes before comparing a single monthly number, since a lower first line can leave add-ons and onboarding for the rows below it.

What do the alternatives publish?

Each line comes from the vendor's own pricing page; the order is not a ranking:

• Jobber publishes monthly prices for Core and higher plans, plus a cost per added user (Jobber, checked 2026-10-07); see the full breakdown.
• Housecall Pro publishes monthly prices for Basic, Essentials and Max, lower on annual billing (Housecall Pro, checked 2026-10-07); see the full breakdown.
• FieldEdge names Select, Premier and Elite but shows no dollar figure and sends visitors to a demo for a quote, the same pattern as ServiceTitan (FieldEdge, checked 2026-10-07).
• Service Fusion publishes monthly prices for Starter, Plus and Pro, and says every plan includes unlimited users (Service Fusion, checked 2026-10-07).

For Jobber against Housecall Pro, see the comparison. Whether each one sends invoiced revenue back to Google Ads or Meta is a separate question from price; check it in each vendor's own help center before assuming a cheaper tool closes the same loop.