Pricing

Three packages, fixed prices

From $690, one-time, and the smallest package takes about one week. Each one ends the same way: you can see which ads bring the calls, bookings and customers.

Free, 15 minutes

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Quick answer

Tracking Fix is $690, Booking + Tracking $1,490, and Closed Loop $2,490, each a one-time fixed price. Monitoring is $290 a month. A setup that doesn't fit a package is quoted in writing within 48 hours of a free 15-min call. A new website with booking is from $3,490, or $490 a month for 12 months.

Tracking Fix

Your ads run, but you don't trust what they count.

$690one-time
  • Calls, forms and bookings tested on a phone
  • Conversions fixed in GA4, Google Ads and Tag Manager
  • A written report of what changed
  • Online booking on your own site
  • Call tracking by source
  • Two weeks of support after launch
  • Paying customers sent back to Google Ads
  • Consent and privacy setup
  • First month of monitoring

I reply within 24 hours.

If ordered separately

Tracking audit: calls, forms, bookings$390
Fixes in GA4, Google Ads and Tag Manager$400
Phone test and written report$100
Total$890$690
Recommended

Booking + Tracking

People should book online, and you should see which ad brought them.

$1,490one-time
  • Calls, forms and bookings tested on a phone
  • Conversions fixed in GA4, Google Ads and Tag Manager
  • A written report of what changed
  • Online booking on your own site
  • Call tracking by source
  • Two weeks of support after launch
  • Paying customers sent back to Google Ads
  • Consent and privacy setup
  • First month of monitoring

Free, 15 minutes. No obligation.

If ordered separately

Online booking on your site$700
Conversion tracking in GA4 and Google Ads$500
Call tracking by source$400
Two weeks of support$300
Total$1,900$1,490

Closed Loop

Google Ads should bid for customers who pay, not for form fills.

$2,490one-time
  • Calls, forms and bookings tested on a phone
  • Conversions fixed in GA4, Google Ads and Tag Manager
  • A written report of what changed
  • Online booking on your own site
  • Call tracking by source
  • Two weeks of support after launch
  • Paying customers sent back to Google Ads
  • Consent and privacy setup
  • First month of monitoring

I reply within 24 hours.

If ordered separately

Online booking on your site$700
Conversion tracking in GA4 and Google Ads$500
Call tracking by source$400
Paying customers back to Google Ads$1,000
Consent and privacy setup$300
First month of monitoring$290
Total$3,190$2,490

Monitoring: $290 per month. A monthly check that calls, bookings and paying customers still reach Google Ads. Cancel any month with 7 days' notice.

Website + Booking: from $3,490, or $490 a month for 12 months. A new site with online booking and the same tracking, fixed in writing after a call. See the website package

Not sure which fits? Get a free tracking check
In detail

What each package covers

Tracking Fix

$690 one-time, $890 separately

For a business that already runs Google Ads and has a booking or contact path on its site, and wants the calls, forms and bookings counted correctly.

What's included

  • Calls, forms and bookings tested on a phone
  • Conversions fixed in GA4, Google Ads and Tag Manager
  • A written report of what changed

How long it takes

About one week, from the day I have access.

Not included

Running the ads, a new website design, and third-party tool fees, which their providers bill you directly.

What I need from you

  • Access to Google Ads, GA4 and Tag Manager (or the site's admin)
  • Twenty minutes to tell me which leads count as real

Booking + Tracking

$1,490 one-time, $1,900 separately

For a practice or service business with a site but no working online booking, or a booking tool that the ads can't see.

What's included

  • Calls, forms and bookings tested on a phone
  • Conversions fixed in GA4, Google Ads and Tag Manager
  • A written report of what changed
  • Online booking on your own site
  • Call tracking by source
  • Two weeks of support after launch

How long it takes

Two to three weeks, from the day I have access.

Not included

Running the ads, a new website design, and third-party tool fees, which their providers bill you directly.

What I need from you

  • Access to the site, Google Ads, GA4 and Tag Manager
  • Your booking tool, or a decision on which one to use
  • A call tracking subscription in your name (billed by the provider)

Closed Loop

$2,490 one-time, $3,190 separately

For a business that spends on Google Ads every month and keeps its customers in a CRM, an EHR or a booking system, and wants the ads to learn from the ones who paid.

What's included

  • Calls, forms and bookings tested on a phone
  • Conversions fixed in GA4, Google Ads and Tag Manager
  • A written report of what changed
  • Online booking on your own site
  • Call tracking by source
  • Two weeks of support after launch
  • Paying customers sent back to Google Ads
  • Consent and privacy setup
  • First month of monitoring

How long it takes

Three to four weeks, from the day I have access.

Not included

Running the ads, a new website design, and third-party tool fees, which their providers bill you directly.

What I need from you

  • Everything for Booking + Tracking
  • Read access to the CRM, EHR or booking system where customers are marked as paid or seen, or a regular export

Monitoring

$290 per month

A monthly check that calls, bookings and paying customers still reach Google Ads, and a fix when a plugin or form update breaks something. Cancel any month with 7 days' notice.

Website + Booking

From $3,490 or $490 a month for 12 months

A new site with online booking and the same tracking, up to 8 pages. Paid monthly, hosting and site care are included, with a 6-month minimum. Both ways to pay

Site care

$190 per month

For a site I built: WordPress and plugin updates, up to an hour of edits a month, and a monthly check and report of calls and bookings by source. Hosting too, after the 12 months of the monthly plan. Cancel any month.

Small fixes

Hourly 5-hour minimum

For a single broken tag, a consult, or work whose scope is genuinely unknown. The rate is in the quote.

Pricing FAQ

Cost questions, answered

How much does conversion tracking work cost?

Three fixed-price packages: Tracking Fix $690 (calls, forms and bookings counted correctly), Booking + Tracking $1,490 (online booking plus tracking and call tracking) and Closed Loop $2,490 (paying customers sent back to Google Ads). Monitoring is $290 a month. Small fixes outside a package run hourly with a 5-hour minimum. A new website with booking is from $3,490 paid once, or $490 a month for 12 months.

Can I pay for a website monthly?

Yes. $490 a month for the first 12 months covers the build, hosting and site care, with a 6-month minimum, then month to month. After month 12 it is $190 a month for hosting and site care, cancel any month, and the site files are yours. A second office adds $50 a month.

What if my setup doesn't fit a package?

Then I quote it after a 15-min call, in writing within 48 hours. Several locations or brands, two booking systems, or a CRM with no export are the usual reasons. Small fixes and consults run hourly with a 5-hour minimum.

What drives the price of a tracking project?

Where the outcome lives and how it can be read (a CRM, an EHR, a booking system or a nightly export), how many conversion sources there are (web forms, bookings, phone calls), whether calls have to be matched to outcomes, what consent requires, and how many locations or brands share the setup. A GA4/GTM cleanup on one site is very different from an offline conversion loop across several locations.

How does this compare to hiring an agency or a full-time employee?

You get one senior engineer who owns the tracking, the ad account and the data pipeline, without an agency's overhead or a full-time salary, benefits, and ramp-up. For most teams a fixed-price build plus an optional retainer is far cheaper than either.

Do I pay for tools like call tracking separately?

Yes. My fee covers the build; third-party costs (call tracking such as CallRail, hosting for the upload pipeline whether that is n8n or a scheduled job, API fees) are billed by those providers directly and are usually modest. I'll estimate them upfront so there are no surprises. The one exception is hosting for a website on the monthly plan, which the plan includes.

“Working with Alexander is spot on. You quickly get to the heart of the matter, exchange ideas about possible implementation approaches, and get exactly the right solution. I would work with him again anytime and recommend him to anyone as an implementation partner.”
5.0 on Upwork · Prototyping dynamic landing page engine based on WordPress

Get an exact number

Tell me what your ad account counts today and where the sale actually closes. Within 48 hours of a free 15-min call you'll have a fixed scope and a fixed price, no obligation.

Free, 15 minutes

(I reply within 24 hours)Hire me on Upwork (escrow)

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