SimplePractice Pricing: Plans, Add-Ons and Real Costs

SimplePractice's three solo plans run $49 to $99 a month, and a group practice on its Plus plan pays $99 for its first clinician plus $74 for each additional one, all at SimplePractice's own published rates (SimplePractice pricing, checked 2026-10-06). Add its priced extras (AI documentation, e-prescribing) and its per-use fees for insurance claims, card payments and CPT code access, and the real monthly cost sits above that sticker price.

Quick answer

• Starter, Essential and Plus run $49, $79 and $99 a month, billed monthly; a group on Plus adds $74 a month for each clinician after the first, and groups of 6 or more are offered custom pricing.
• AI documentation (Care Aide, or Note Taker alone) and e-prescribing cost extra each month; Insurance Navigator, a claims add-on, is listed as coming soon.
• Every plan can also run up $0.39 per insurance claim, 3.15% plus $0.30 per online card payment and $20 a year per clinician for CPT codes.
• SimplePractice's own Business Associate Agreement says it takes effect when the account is created; SimplePractice also says its product carries no third-party pixels, and I found no documentation of a way to send a booking's ad source to Google Ads or GA4.
• Before switching, get a written answer on whether the standard price is locked, whether booking and claim history export, and whether a signed BAA covers the transition.

What does each SimplePractice plan cost?

SimplePractice publishes three solo-practice tiers and a separate per-clinician rate for a group on its Plus plan. Each carries a 50 percent discount for the first three months if a paid account starts within 7 days of the trial; the figures below are the standard price after that, billed monthly (SimplePractice pricing, checked 2026-10-06).

Groups of 6 or more practitioners are invited to a call with a sales consultant for custom pricing. A tooltip on the same page lists $72 per additional clinician for groups of 6 to 15 and $69 for 16 or more, so ask which of the two a quote follows.

What do the add-ons and per-use fees cost?

Four optional add-ons carry their own price on that same pricing page, and the page's FAQ lists three fees that come with use rather than with an add-on.

CPT codes are the American Medical Association's procedure codes used to bill insurance, which is why SimplePractice passes their royalty on per clinician. The page lists no price for a Therapy Finder directory profile or a professional website. An unlisted price is not the same as a free one: ask what each actually costs before you assume it rides along with the subscription.

What would a solo therapist and a 5-clinician group actually pay a month?

Illustrative: the plan and fee prices below are SimplePractice's own published figures from the tables above, checked 2026-10-06; the two practices are imaginary, and their clinician counts, add-ons and claim volumes are made up, none from a client of mine.

Monthly total = plan price for the first clinician + $74 for each additional clinician + any add-ons chosen + (insurance claims filed that month × $0.39). Card payments add 3.15% plus $0.30 to each online payment collected, and CPT code access adds $20 a year per clinician.

An imaginary solo therapist on the Plus plan pays its $99 standard price. She files 20 insurance claims a month: 20 × $0.39 = $7.80. Her month: $99 + $7.80 = $106.80, plus $20 a year for CPT code access.

An imaginary five-clinician counseling group pays $99 for its first clinician and $74 for each of the other four: $99 + (4 × $74) = $395. Its owner keeps Care Aide active at $59 a month, and the group files 150 claims a month: 150 × $0.39 = $58.50. Its month: $395 + $59 + $58.50 = $512.50, plus 5 × $20 = $100 a year for CPT code access.

Run the same formula with a practice's own clinician count, chosen add-ons and claim volume before setting the result against a quote from another vendor.

What should you ask before switching or renewing?

• Is the standard monthly price locked for a set term, or can it change at renewal? Get the answer in writing.
• Can every client record, note and claim history export in a standard format, and who confirms the export is complete before a cancellation goes through?
• Do claims already submitted through the old system have to be finished there, or can open claims move with a switch?
• If clients request appointments through the client portal today, does that booking history and its source carry over, or does the portal reset?
• Is the current Business Associate Agreement still in force through the transition, or does a gap need covering first?

What else is worth comparing before you commit?

SimplePractice's pricing page names no rivals, and I am not ranking any here. TherapyNotes, another therapy-focused practice management platform, loads the figures on its pricing page through a script that could not be read for this piece, so check therapynotes.com/pricing directly. Jane is another to price, and Jane App pricing walks through its published plans. Run the questions above about claims, telehealth, card fees and discount periods for each, and compare tools on their own pricing pages with add-ons and per-use fees counted, not on a review site's score out of ten.

Can SimplePractice show which ads bring clients who book and attend?

SimplePractice says there are no third-party pixels in its product, which includes its clinician and client portals, and none on any page that requests client information, its TherapyFinder.com directory included (SimplePractice, checked 2026-10-06). A pixel is a snippet from an ad or analytics platform that reports page activity back to it, so by that statement nothing inside its portals tells Google Ads or GA4 that a booking happened. That keeps health details away from ad platforms, and it also leaves the ad side blind to bookings unless something else carries the source.

I found no SimplePractice documentation of a way to pass an ad's click id (the GCLID code Google Ads adds to the link someone clicked, Google, checked 2026-10-06) or a UTM tag (a label added to a link to show where a click came from, Google, checked 2026-10-06) through its appointment request widget into a client record or an export. Ask a SimplePractice rep directly whether a booking's source survives into an export, the same test patient scheduling software describes for other schedulers, and do not assume the answer is yes because a competitor documents it.

What's the privacy-safe way to count a booked consult?

Whatever the rep answers, counting does not need SimplePractice to see a diagnosis or a reason for the visit; it needs a booking status and the click that led to it. Leave ad tags off the booking calendar, the intake form and any page whose URL or title names a condition, the line therapist marketing draws next to the FTC orders against BetterHelp and Cerebral. At intake or in the client portal, record only whether a consult happened, not why: the column list a PHI-free attribution table can and cannot hold is the same whether the scheduler behind it is SimplePractice or something else.

For a Canadian practice, HIPAA is not the rule: federally, PIPEDA makes an organization responsible for personal information it transfers to a third party for processing and requires contractual or other means to protect it there (Justice Canada, checked 2026-10-06). In Ontario, a health care practitioner or a group practice with custody or control of clients' personal health information is a health information custodian under PHIPA, and clients can refuse or give consent to its collection, use or disclosure, except in certain circumstances (Information and Privacy Commissioner of Ontario, checked 2026-10-06).