The best plastic surgery website design gets a visitor from a procedure page to a short consult request that says what happens next and what the first visit costs. I followed that route on seven surgeons' sites in four cities, on a phone-sized screen. None of them is my client.
Quick answer
- Open your consult form on a phone and count the fields.
- Search your form page for the words "fee" and "free". If neither appears, add a line.
- Find out where a photo upload lands before you ask for one.
- Send yourself a test request and time how long the reply takes.
From the procedure page to a button
The button should say the same thing everywhere and lead to one place. Rudderman Plastic Surgery in Atlanta does this on its breast augmentation page: "Request A Consultation" appears more than once down the page, and each one opens the same contact form.
Its header also has a "Book Online" button, and that one opens a page headed "Schedule A Med Spa Appointment". A surgical patient who taps it may expect a consult. I'd test renaming it.
Meade Aesthetic Surgery in Dallas is plainer: "Book A Consultation", "Schedule A Consultation" and "Contact Us" all go to the same page, and the call button is a tap-to-call link.
Southwest Breast & Aesthetics in Phoenix pins a bar to the bottom of the phone screen once you scroll. It holds a tap-to-call number and an "Appointment" button that opens the consultation form. Before any scroll, the only button is "Start Your Journey", which jumps to the procedures. I'd test showing the bar from the start.
What the form asks for
A consult form is a trade: every extra field costs some visitors, and every health detail makes the form harder to protect.
| Step | What the visitor needs | Real site | What I'd test |
|---|---|---|---|
| Short request | A way to ask without a long form | Sound Plastic Surgery, Seattle: five fields on the home page | A line saying when to expect a reply |
| Request with a callback time | To pick how they are reached | Southwest Breast & Aesthetics: procedure, "Best Time To Reach You" | A line on what happens after Send |
| Photo upload | To send photos for a remote opinion | Arizona Facial Plastics, Phoenix: a virtual consultation form with an upload | Splitting the request from the upload |
| Health details | Only what the first call needs | Muse Plastic Surgery, Atlanta: weight, height and date of birth | Moving those to the coordinator's call |
| Deposit stated | To know what holds a date | Allure Esthetic, Seattle: a $1,000 surgery-date deposit | A request form beside its "call the office" first step |
Arizona Facial Plastics tells visitors how to take the photos for its virtual consultation: a solid background, one frontal shot and at least one profile. I'd test the length, since the form asks more than 20 questions. Its instructions also say a 3 MB file limit while the upload field says 50 MB, and I'd test one number in both places.
Muse keeps its "Book Consultation" button on screen as you scroll, and it leads straight to a form. That form asks weight, height and date of birth. That helps the surgeon prepare. On your own form, those fields are health data.
HIPAA, a US law, puts full-face photographs on its list of identifiers. Every part of a date tied to a person, such as a birth date, is on it too, except the year. A vendor that receives, stores or sends such data for a covered practice can be a business associate, so ask the form vendor before you add the field.
HIPAA website forms lists which form tools sign a business associate agreement (BAA), the contract HIPAA requires with such a vendor.
Photos in both directions
Two different photo rules sit on a plastic surgery site: photos the visitor sends you, and photos of your patients that you publish.
For photos you receive, Allure's virtual consultation page starts plainly: call the office. It invites do-it-yourself photos "if you're able to", and says a patient care specialist will follow up on dates, recovery and cost once there is a surgical plan.
For photos you publish, the rules are about authorization and honesty. For a practice HIPAA covers, HHS says marketing needs the patient's authorization, and that the authorization must state when the practice is paid by a third party. The ASPS Code of Ethics goes further for members and covers the people who do the posting.
If a firm you hired drops a stock model photo onto a procedure page without that line, the code holds the member answerable. In Ontario, the CPSO advertising policy also prohibits testimonials and requires express consent, with no incentive, for before-and-after images. Ad rules for Google and Meta are in plastic surgery marketing.
What happens after Send
Say on the form who answers and how: a call, an email or a text.
Several forms collect permission to text. Muse's SMS box names the STOP reply and a HELP number. Arizona Facial Plastics has an SMS opt-in, and Meade has one checkbox that covers follow-up by phone, email or text. For your own form, check the federal rule below.
Test it: send yourself a request, reply STOP, and check whether the next text still arrives. In Canada, commercial texts fall under CASL instead, and the CRTC says they need consent before sending and an unsubscribe processed within 10 business days.
Fee, deposit and financing
A visitor wants three numbers: what the consult costs, what holds a surgery date and whether financing exists. Allure answers the first two. A line at the top of its pages says complimentary surgery consultations are available with its physician assistant, and its virtual consultation page states the $1,000 deposit.
Muse's booking page, linked from its menu, says "A $200 deposit secures your spot and is applied to your procedure if you move forward," with a box to tick. Its home page names CareCredit, Alphaeon Credit and Prosper Healthcare Lending for financing, and Meade mentions financing on its home page too.
Muse's sticky "Book Consultation" button, though, opens a contact form that doesn't mention the deposit. I'd test sending every consult button to the page that does. On the other five sites, I didn't see a consult fee or a free-consult line on the pages I opened.
If you add a financing line, link it to the lender's own terms. Prices on your website covers what to show.
A month of requests, with made-up numbers
Appointment booking conversion tracking shows how to count the same steps in your analytics.
Check your own site from a phone
Start on a procedure page and tap through to Send. Cross out any field nobody on your team reads. Send a test request, and note who replies and when.
What to ask your web designer
- Which company stores form entries and photo uploads, and does it sign a BAA?
- Where do uploaded photos sit, and who can open them?
- Who approves each photo before it goes live?
- Where does the "Book Online" button lead: a surgical consult or only a med spa visit?
Sites, prices and rules checked on 2026-10-28.
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Frequently asked questions
How many fields should a plastic surgery consult form have?
As few as your coordinator needs to make the first reply. Among the seven sites I opened, forms ranged from 5 fields to more than 20 questions with a required photo upload. Start with name, phone, email, procedure and a message, then add a field only if someone on your team uses the answer.
Should my consult form ask for photos?
Only once you know where the files go. HIPAA lists full-face photos among its identifiers, and a vendor that stores uploads for a covered practice can be a business associate. Allure Esthetic makes do-it-yourself photos optional and asks for them with the paperwork that follows the first call, which keeps the first request short.
Who answers for a stock model photo on my site?
For an ASPS member, the surgeon does. The ASPS Code of Ethics makes a member personally responsible for violations by an advertising or similar firm they retain, and a model photo that suggests the model had the procedure must say clearly that the model did not. In Ontario, the CPSO policy also makes the physician answer for ads a third party prepares for them.
Should the site say what the consult costs?
Yes, on the page where the visitor asks for it. Allure says complimentary surgery consultations are available with its physician assistant, and Muse's booking page states a $200 deposit applied to the procedure. On the other five sites I didn't see either on the pages I opened, so a visitor can't tell whether the first visit is free.
Is a text-message checkbox on the form enough consent?
Only if the words beside it do the job. For marketing texts sent with an autodialer, federal rules say the written consent must tell the person that agreeing is not a condition of buying anything, and a stop request must be honored within 10 business days. Ask your form vendor how a STOP reply reaches your list.
Written by
Marketing Analytics & Conversion Tracking Engineer, US and Canada, run remotely
- Media buyer on Google Ads and Meta Ads from October 2023 to September 2025, nearly $700K in spend.
- Set up patient conversion tracking for a New York medical practice (anonymized).
- Upwork Top Rated Plus, 5.0 from 20 reviews.