Only two of the eight dental website companies I checked print a website price, and three have terms pages that say what leaving costs you. Those pages hold the useful part: who keeps the site when you leave, how you cancel, and what renews on its own.
Quick answer
- Read each company's terms page for renewal, notice and what you keep. Ask for it before the demo.
- Put the domain in your name at a registrar you control, whoever builds the site.
- Make every demo show a test booking from your phone landing in the practice software behind the demo.
The eight, side by side
I opened each company's own homepage, pricing page and terms page, where one exists. Where a page was silent, the table says "none" or "not stated". Ask about those gaps on the sales call.
| Company | Kind | Price as printed | Terms as printed | Booking tool named | Site ownership as stated |
|---|---|---|---|---|---|
| Smile Marketing | Platform | "Get pricing" quiz | 12 months, then monthly; 30 days' notice | None found | You own the domain; design elements stay theirs |
| Great Dental Websites | Platform | By email | "Never required long-term contracts" | LocalMed, Open Dental and others | Domain stays yours; static HTML copy on request |
| Progressive Dental Marketing | Agency, WordPress | On the order form | 12 months, auto-renews | None found | You keep the URL; two clauses on the site (below) |
| Wonderist Agency | Agency, Webflow | Meeting first | Not stated | None named; its practice-software link is for ROI tracking | You delegate domain access at your registrar; site not stated |
| Delmain | Agency, WordPress | From $6,500; hosting $175 a month when bundled | No annual contracts; a 6-month retainer after launch | None named; says it connects to the software you already use | You own the domain and site; full admin access |
| TNT Dental | Agency, custom | $3,700 for 1 location, 1 or 2 dentists | Terms page covers site use only | None | Not stated |
| Ekwa | Agency, WordPress | None | No terms page in footer | None | Not stated |
| DentalWebsites.com | Agency | None; a quote form | Only a text-messaging terms page | None | Not stated |
A Wayback Machine capture of ProSites' terms page shows a one-year term that renews when you pay, with at least 30 days' notice before a fee change. That copy is from May 2026, so ask ProSites for its current terms.
Officite's own site sends dental practices to Henry Schein One's Sesame page, which prints no price or contract terms. Neither is in the table, and the table is not a ranking.
Three clauses that change what you pay
Great Dental Websites' terms (section 7.3) give a paid-up client a static HTML copy if asked within 1 week of termination; domain names stay the client's.
Smile Marketing's cancellation FAQ says you own the domain, and that they will transfer it back if they manage it for you. Your own photos, logo and custom-written content come with you on request.
Progressive Dental's terms give recurring services a 12-month term that renews by itself, unless one side sends written non-renewal notice between 90 and 30 days before the end. Hosting is on servers the company picks. To cancel hosting and domain services you give 30 days' notice, and you are invoiced until all web assets and licenses have moved.
The same terms keep the URL yours. On the site itself, section 15 refers to your ownership of the website deliverables it produces; licensed photos, graphics and code stay with their owners. Section 24 keeps title to the "Website Design Project" with Progressive Dental. Ask which clause covers the site you would take with you.
What a demo must prove
Ask for a live demo or sample site and run the test below on your own phone. Don't let anyone coach you.
- Open the demo site and tap "book" as a new patient.
- Pick a time and enter your own name and number.
- Ask the vendor to show where it landed in the practice software behind the demo.
- Cancel it from the confirmation text and see whether the slot reopens.
If step 3 needs someone to retype the booking, you're looking at a request form. My dental scheduling software post covers the software side, and dental website design covers what the pages themselves should answer.
Narrowing four down to two
Questions only the vendor can answer
Email these questions and keep the replies. Several match the "none" and "not stated" cells in the table.
- Name the registrant on my domain today (the person or business the domain is registered to), and tell me which login I get.
- TNT Dental, Ekwa, DentalWebsites.com: who owns the site when I leave, and which clause says so?
- Every company here but Great Dental Websites names no booking tool: which practice software does booking write into, and what does it write back?
- Explain how calls and bookings are reported, and send the raw list, not a summary.
- Say whether a business associate agreement (a HIPAA contract for vendors that handle patient information) is available, and what it covers.
In Canada, swap the business associate question for one about how the contract protects patient information. Where PIPEDA applies, a practice stays responsible for personal information it transfers to a vendor for processing. Four provinces, Ontario among them, also have health privacy laws listed as substantially similar to PIPEDA.
A raw list of calls and bookings is the one reply you can check against your schedule, line by line. For the version that ties a booking to the ad or search that brought the patient, see appointment booking conversion tracking. Dental website cost adds up a whole quote over 36 months.
Prices and rules checked on 2026-10-26.
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Frequently asked questions
Do dental website companies publish their prices?
Most do not. Of the eight I checked, two print a website price: TNT Dental lists $3,700 for one location with one or two dentists, and Delmain's sites start at $6,500. Plan on asking for a written quote with setup, monthly and renewal fees on separate lines.
Can I take my dental website with me if I cancel?
It depends on the company and on the clause. Smile Marketing's terms say you build a new design after canceling and may not copy the site to another host. Great Dental Websites gives a paid-up client a static HTML copy if asked within a week of leaving, and Delmain says you own your domain and website.
How do I cancel a dental website contract without paying another month?
Find the notice rule before you start. Great Dental Websites asks for an email at least 2 business days before the next billing cycle. Progressive Dental's agreement asks for non-renewal notice in a window of 90 to 30 days before the term ends.
What is the difference between a dental website platform and an agency?
A platform runs your site on its own software and hosts it, as Great Dental Websites does. An agency builds on a general tool such as WordPress or Webflow. Check the contract either way, because a platform can still let you leave with the domain.
How can I test online booking before I hire a website company?
Ask for a demo site, then book an appointment from your own phone. Watch whether the slot shows up in the practice software behind the demo without anyone typing it in. If the vendor names no booking tool, ask which one it uses and run the phone test on that tool.
Written by
Marketing Analytics & Conversion Tracking Engineer, US and Canada, run remotely
- Media buyer on Google Ads and Meta Ads from October 2023 to September 2025, nearly $700K in spend.
- Set up patient conversion tracking for a New York medical practice (anonymized).
- Upwork Top Rated Plus, 5.0 from 20 reviews.